The Journal of Message Therapy

Fail Fast, Fail Cheap, Fail Funny—A Startup Founder Reveals All.

Way back in 2011, I got involved with a startup that almost made it.

Hoping to launch a website that would “revolutionize how jobseekers and employers connect,” the company’s co-founders and I drove through the night to a competition in Kansas City—and we won.

Fail Fast, Fail Cheap, Fail Funny—A Startup Founder Reveals All.

That’s me on the left!

But that was more or less the highlight of the story. The venture capital firm never delivered the $250,000 prize—perversely moving their deadline back again and again—and we made some short-sighted decisions based on the money we’d never receive. Lots of tech issues, a big pivot and a few frustrating months later, the founders split.

Fail Fast, Fail Cheap, Fail Funny—A Startup Founder Reveals All.


One of them, Sonia Lin, wrote a book based on the experience—Secret to Startup Failure: Fail Fast. Fail Cheap. Fail Happy. It’s a collection of cartoons from her Entrepreno’s website, and I found myself laughing all the way through. Continue Reading →

A Content Marketing Evangelist Writes the Book for Small Business.

What’s Not to Like? A Chat with Author & Content Marketer Matt Mansfield.

Matt Mansfield calls himself a “content evangelist.” With a rare combination of writing chops and IT skills, he’s been hosting online seminars on web practices since long before “content marketing” even became a thing.

What’s Not to Like? A Chat with Author & Content Marketer Matt Mansfield.Currently the President of Matt About Business, he’s just published his first book: The Beginner’s Guide to Content Marketing for Small Businesses.

The following is an edited transcript of an online interview.

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What Business Bloggers Can Learn from Mentalist Bill Gladwell.

What Business Bloggers Can Learn from Mentalist Bill Gladwell.Five identical yellow staple guns sit upright on a small, rotating table. Four of them are empty, but one holds a clip of heavy-duty staples.

Bill Gladwell spins the table and tells my wife to choose any gun she wants. She picks one and places the business end against Gladwell’s palm. Catching her breath, she closes her eyes and squeezes the trigger.

Soft click. No scream. The crowd exhales as one.

“Great, now pick another one,” says Gladwell.  “And this time I’ll shoot it into your hand.”

Keep the wows coming.

If you’re a business blogger, you can learn plenty from Bill Gladwell.
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Top 5 Startups that MIssed the 2014 Techweek Chicago Launch Finals

Top 5 Startups that MIssed the 2014 Techweek Chicago Launch FinalsAt last week’s Techweek Chicago Launch event, I heard more good ideas in a few hours than I’m likely to hear in the next six months.

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Technori Pitch Spotlights Social Enterprises. Or Not.

Logo MontageAccording to Eric Weinheimer—President/CEO at The Cara Program, and April 29 Technori Pitch keynote speaker—Seattle’s Pioneer Industries is a model social enterprise. They employ ex-convicts, recovering addicts and mentally ill individuals to build millions of dollars’ worth of aerospace components every year.

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