The Journal of Message Therapy

A Content Marketing Evangelist Writes the Book for Small Business.

What’s Not to Like? A Chat with Author & Content Marketer Matt Mansfield.

Matt Mansfield calls himself a “content evangelist.” With a rare combination of writing chops and IT skills, he’s been hosting online seminars on web practices since long before “content marketing” even became a thing.

What’s Not to Like? A Chat with Author & Content Marketer Matt Mansfield.Currently the President of Matt About Business, he’s just published his first book: The Beginner’s Guide to Content Marketing for Small Businesses.

The following is an edited transcript of an online interview.

Continue Reading →

What Business Bloggers Can Learn from Mentalist Bill Gladwell.

What Business Bloggers Can Learn from Mentalist Bill Gladwell.Five identical yellow staple guns sit upright on a small, rotating table. Four of them are empty, but one holds a clip of heavy-duty staples.

Bill Gladwell spins the table and tells my wife to choose any gun she wants. She picks one and places the business end against Gladwell’s palm. Catching her breath, she closes her eyes and squeezes the trigger.

Soft click. No scream. The crowd exhales as one.

“Great, now pick another one,” says Gladwell.  “And this time I’ll shoot it into your hand.”

Keep the wows coming.

If you’re a business blogger, you can learn plenty from Bill Gladwell.
Continue Reading →

Top 5 Startups that MIssed the 2014 Techweek Chicago Launch Finals

Top 5 Startups that MIssed the 2014 Techweek Chicago Launch FinalsAt last week’s Techweek Chicago Launch event, I heard more good ideas in a few hours than I’m likely to hear in the next six months.

Continue Reading →

Technori Pitch Spotlights Social Enterprises. Or Not.

Logo MontageAccording to Eric Weinheimer—President/CEO at The Cara Program, and April 29 Technori Pitch keynote speaker—Seattle’s Pioneer Industries is a model social enterprise. They employ ex-convicts, recovering addicts and mentally ill individuals to build millions of dollars’ worth of aerospace components every year.

Continue Reading →

Impact Engine 2, Part 2: How Do the #socent Startups Stack Up?

How do the #socent Startups from Impact Engine 2 Stack Up?Monday I posted my take on three new social enterprise startups from Chicago’s Impact Engine accelerator. Here’s what I think about the final five teams from Impact 2.

Continue Reading →